I think Brian Tracy is one of the godfathers of modern marketing. Alot of the ‘guru’s out there take his truth’s and regurgitate them with new jargon and packaging. So even though this video is not directly related to digital marketing, it is chock full with marketing and sales concepts that will help you align your budget, expected results and business revenue together. With a more efficient functioning business, you will have the funds to really invest in an annual online marketing campaign.

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do i determine my target markets? Whats my competitive advantage?