This guide to be an easy-to-digest and reliable reference for all aspects of content marketing, whether you’re just getting started or are part of an expert team that’s simply looking to review its fundamentals. From finding the right team and coming up with ideas that’ll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to create a holistic look at the field of content marketing.

read more

The term “content marketing” means different things to different people.

To me, content marketing is defined as the strategic creation and sharing of online content to achieve specific marketing objectives and business goals.

Successful content marketing means communicating effectively, making connections, engaging your audience, inspiring customer action, and providing something of value to your fans or followers. And, let’s not forget about the impact high quality content and a well-implemented strategy can have on your SEO—with Google’s continued algorithm updates, quality content is a first class ticket to the front of the line.

Gone are the days of businesses relying on traditional forms of advertising to reach customers. In today’s fast-paced world of instant gratification, consumers have the ability to record and skip TV commercials, flip past print ads, and can easily ignore banners and buttons online. But, how can businesses reach their audience today?

ENTER: CONTENT MARKETING.
In this guide, I will help you develop a better understanding of content marketing in its current state, and teach you how to utilize it to bolster your search ranking and improve your online business overall..

read more

We’ve all heard that this “content marketing” thing can do big things for our businesses. It can drive new users, lower marketing costs, and keep current users interested.

All of this sounds great, but what does it actually mean? How can I use content marketing for my business?

read more

WHO IS THIS GUIDE FOR?

If you’ve only read about content marketing or have already begun to get your hands dirty, if you want to learn more about producing and publishing content, this Advanced Guide To Content Marketing is for you.
If you’ve already mastered the basics of Content Marketing, such as starting a blog or producing videos and podcasts, and want more, this guide is for you!
The Advanced Guide To Content Marketing is for anyone looking to take their success on the Web to the next level: bloggers, business owners, eCommerce sites and even affiliate marketers. This guide provides you with dozens of actionable tactics you can put to work today to begin engaging your ideal customers with high-value content.

read more