Convert Window Shoppers into Subscribers & Buyers
Web page & landing page conversion optimization is a crucial component to your online marketing strategy. Testing and measuring elements of your web pages to increase visitor engagement can mean the difference between a positive or negative return on marketing spend investment (ROI).
- Let people know what to do next, having clear calls to action on the page directs the user to take the next step in the buying process
- When paying for ads online, the biggest mistake business owners make is sending that paid traffic to their home page
- Ensure that the language and imagery on your landing web page matches the ad copy that compelled the user to click through
- Wouldn’t it be great to know if people are clicking on that button, image, or hyperlink?
- With proprietary tools (see screen shot below) we are able to track exactly where visitors are clicking on your web page
- Web site designers and marketers can take these data points and make the changes needed to the web page to encourage maximum user interaction