Different Types of Online Marketing
This guide explains the different types of online marketing and includes resources to expand your knowledge and get started using them!
Inbound and Outbound Marketing
Marketing efforts are often divided into the two categories of “inbound” and “outbound.”
Outbound marketing is the traditional way to market your business and includes print advertising, cold-calling, TV commercials, junk mail, trade show attendance, etc.
Also called “interruption marketing, outbound is all about putting your brand in front of people. It’s kind of like casting a huge net and hoping that you’ll catch the fish you want.
Online marketing is mostly concerned with inbound marketing where businesses create websites, content, and social media properties for people to find when they search for your products and services online.
Companies will employ both inbound and outbound marketing techniques together in order to maximize the chances of attracting customers, but no matter what type of marketing you have, it all leads back to your website.
Are you currently using outbound marketing techniques and wary about inbound marketing strategies? Read through some of the following articles to get an idea of just how effective inbound marketing can be:
- How Effective is Inbound Marketing – Statistics and Trends [Infographic]
- How Effective is Inbound Marketing [Infographic with article]
- Customer Survey Reveals the Efficacy of Inbound Marketing
- 35 Stats that Prove the ROI of Inbound Marketing
Search Engine Optimization
The technical definition of Search Engine Optimization is “the process of improving rankings of a website or web page in the unpaid “organic” search results.” This is very important in online marketing because the goal is to make it easy for your customers to find you.
Imagine how frustrating it can be to get a recommendation from someone and not be able to find the place you’re looking for online. You know it exists, but you just can’t find it no matter what you type into the search bar. Grr!
You want to make it easy for search engines to bring up your business when people type in general search terms.
If you’re the only interior designer in the area, you don’t have to try as hard to get found in organic search, but if you’re one of 30 interior designers, Search Engine Optimization will give your website a boost, making it appear on top of your competition.
The higher a page ranks, the more visible it is, and so it will receive more traffic.
Search Engine Optimization involves Technical SEO, On-page SEO, Off-page SEO, and Local SEO.
Want to know more about SEO? Check out the links below:
- What is SEO?
- Infographic: 200 Google Search Engine Ranking Factors
- SEO? That was easy…. Said No One Ever
- Search Engine Optimization – SEO Tutorial
- On-Page SEO: Anatomy of a Perfectly Optimized Page
Off-Page SEO Resources:
- Off-Page SEO: What it is and How to Crack it
- 19 Linkbuilding/Outreach Strategies that Work
- The Ultimate Guide to Off-Page SEO
Technical SEO Resources:
- The Beginner’s Guide to Technical SEO
- Discover What is Technical SEO: The Complete (and Simple) Guide
- The Beginner’s Guide to Technical SEO: 7 Resources You Should Use
- Step-by-Step “Technical SEO” Checklist
Local SEO Resources:
- Local SEO: The Definitive Guide for 2017
- 30 Common Local SEO Problems and How to Fix Them
- Local Search Ranking Factors
- Local SEO Checklist
Search Engine Optimization of your website is essential to the success of your online marketing efforts because searchers trust organic, unpaid search results over paid ads.
94% of all the clicks in search results go to organic listings – not PPC.
That said, Pay Per Click advertising is a great way to boost traffic in a short amount of time.
By Pay Per Click ads, we’re talking about the sponsored links that appear on top of search results. Price varies, but it’s based on the quality of your website AND ad, so make sure you’re website is top notch before investing in PPC.
These ads work. Some businesses make most of their money because of pay per click ads. Google makes 96% of its billions from Google Adwords and Google Adsense. (More on how Google makes money here.)
Personal results are going to vary depending on your target market, but some companies do very well with PPC advertising.
Interested in Pay Per Click services? Nyche Marketing does campaign audits, recommendations, and campaign management.
For best results, study up on PPC and create high-quality, targeted ads that convert:
- What is PPC?
- Search Engine Marketing: What it is and How to Do it Right
- PPC University
- The Noob Guide to Understanding PPC Marketing
- Google Adwords Help Section for Tutorials
Resources from a top authority on paid search, Search Engine Land:
Social Media Marketing
The importance of social media varies for each business. Some business owners want nothing to do with it, while others may only have a Facebook page and no website at all!
That’s because social is so versatile. There are literally hundreds of social media sites where you can create a profile, join, a group, make a page, or contribute to forums as a business.
But before you jump onto one of these sites, consider what your goals are:
- Do you want to use social to promote your brand?
- Do you want to provide customer service over social media?
- Would you like to establish yourself as a trusted expert in your field?
Your goals will help you figure out which platforms to be on and what you do on them.
As a type of digital marketing, social media is the one that will help you to grow relationships with your audience. Letting people get to know and trust you is ultimately the best way to make sales and create brand advocates.
Want to learn more about social media marketing? Click on through the links below:
Don’t believe them when they tell you people these days don’t read.
On the contrary!
It’s true that people won’t read something if they’re not interested, maybe a word or two of a catchy headline or slogan.
But if people are interested in buying something you’re selling, they’ll. read. every. Word.
That’s where content marketing comes in.
Content marketing is a form of online marketing where businesses produce content for their customers.
It can be videos, podcasts, infographics, white papers, case studies, and most often, blogs that you can use to bring traffic to your website, increase your credibility, showcase your work/products, and convince people that you’re the business they’ve been looking for.
The key to content marketing is not just doing it, but doing it well. Use professional blogging services for best results.
See the articles below for more info on content marketing and how you can use it for your business.
- What is Content Marketing?
- 12 Blog Formats That Work!
- What Should You Blog About?
- Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
- How to Create Human-Centered Content that Ranks Highly on Google
- Download the Blog Post Checklist
- How You Can Create Content that Generates 400,000 Targeted Visitors
Marketing Automation is when businesses use a software system to capture and track data about leads (potential customers), automate manual marketing activities (such as follow-up), and generate in-depth reports to track your marketing and advertising efforts.
- What is Marketing Automation?
- Marketing Automation Videos
- 3 Marketing Automation Strategies You Can Implement Today
- Marketing Automation Strategy: 2017 Edition
- Marketing Automation: Strategy, Practice, Evolutions, and Vendors
- Email Marketing Resources
- Creating an Email Marketing Strategy with Marketing Automation
- Email Marketing Automation: How to Take Your ROI to the Next Level
- The 5 Must-Have Emails for Marketing Automation
- 3 Simple Ways to Improve Your Email Marketing Strategy
What types of Online Marketing is Right for Your Business?
When deciding on which types of online marketing are right for your business, ask yourself, “What are my goals?”
Then go with the online marketing method that will help you accomplish your goals:
SEO will bring you long-term traffic increases from search engines.
PPC will bring instant traffic and boost your visibility in search engines, as long as you keep paying for it.
Social Media Marketing for building relationships with your target market
Content Marketing for long-term, steady traffic from search engines, shares on social media. Will help build customers’ trust in your business.
Does your website need optimization? Are you ready to start doing some online marketing?